GenAI boosts productivity by nearly 4 hours a week but gains are highly uneven

BOSTON / LAUSANNE – February 5th 2026 – New research from Nexthink, the global leader in Digital Employee Experience (DEX) management, reveals that users of Generative AI (GenAI) tools save a net average of 3 hours and 47 minutes per week. However, the analysis finds that there are huge discrepancies between the four market-leading tools, with ChatGPT boosting productivity by more than double that of Copilot.

The analysis, based on 4.9m sessions per day across 3.4m employees, also finds users tend to engage with GenAI 10 times per day, for a total of three hours and fourteen minutes per week on average. However, there are significant numbers of users who are yet to engage with any of the Big Four tools.

“Enterprises are pouring tens of billions into AI, but most of that spend isn’t delivering value,” said Pedro Bados, CEO and Co-Founder of Nexthink. “Adoption, not access, is the real bottleneck. When companies properly instrument AI usage and actively drive adoption, productivity surges, and the connection between AI investment, revenue growth, and cost savings becomes clear.”

While businesses have been quick to embrace GenAI, a lack of visibility around which tools are being used, by whom, and for what purposes, has been a significant problem in understanding the value they are getting from these investments. Nexthink AI Drive solves this problem by consolidating visibility, usage, guidance, and measurement data into a single vantage point. Combining this robust DEX data with user sentiment analysis, Nexthink uncovers employee pain points and adoption barriers, then enables organizations to deliver targeted, in-flow support through Nexthink Adopt so employees can gain confidence faster.

“This level of visibility into how and where AI is being used across our organization is critical,” said Alan Klackner, IT Manager at ZS. “GenAI isn’t just a way to accelerate existing processes, it’s an opportunity to entirely reevaluate and reinvent all our processes. With AI Drive, we can see exactly which tools are being used for what purposes and by which users. It’s allowing us to tailor our adoption support at the enterprise, department, and even the individual level.”

To find out more about GenAI adoption or to discover how such tools are being used in your organization, please visit Nexthink’s AI Activation Playbook.

About Nexthink

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. Through agentic AI and cutting-edge solutions, Nexthink enables thousands of customers to provide better digital experiences and enhanced employee productivity to millions of employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.

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Notes:

• Active users defined as employees who log in at least once a week to any GenAI tool
• Time saved data is based on self-reporting from 5,000 end users between 30th October – January 29th of estimated time saved when using GenAI tools.
• Overall averages reflect usage across all GenAI tools observed and are weighted by real-world usage levels (the four tools shown are the most used, but not used equally)
• Data collected between 30th October 2025 – 29th January 2026 from Nexthink products AI Drive and AppEx. Data has been collected as a benchmark of tools across organizations. As such, in-house tools use has not been included in the analysis. All other product names, logos, brands, and other trademarks included in this release are the property of their respective trademark holders, and use of them does not imply any affiliation with or endorsement by them.