By 2028, 40% of organizations will use GenAI—embedded in their DAPs—to automatically surface new workflows to employees.
In the Market Guide for Digital Adoption Platforms, Gartner® analysts explore how DAPs drive business outcomes, with a focus on DAP-supplied analytics.
Access the full Market Guide to gain insights into how the Digital Adoption Platform market is evolving and, in our view, how to:
- Connect digital adoption directly to employee productivity.
- Identify the must-have vs. standard capabilities in today’s DAP market.
- Build a business case that balances costs with strategic objectives, supported by clear metrics for both tangible and intangible benefits.
“Our goal was to successfully launch a new application by introducing our users to its main operations. Results were great, with users completing tasks 20% faster with Nexthink Adopt than without it.”
— Richard Fördös, Dovera
Source: Gartner, Market Guide for Digital Adoption Platforms, Melissa Hilbert, Maria Marino, Joe Mariano, Stephen Emmott, 3 September 2025
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