If you’re an IT / EUC professional looking to accelerate sustainable IT practices, it’s imperative to put employees at the center of your strategy. Driving sustainable practices and carbon reduction is a collective and long-term effort that requires behavioral change and impacts individual digital workspaces, so engaging employees is key. In this blog post, we’ll explore three ways you can leverage Nexthink Employee Engagement to engage directly with employees to reduce energy consumption and help meet sustainability goals.
1. Assess & Baseline Maturity With Surveys
Effective engagement efforts begin with understanding the awareness and maturity levels of employees regarding sustainable IT. Nexthink gives you the ability to conduct surveys to assess employee attitudes, knowledge, and behaviors related to sustainability. Do employees understand the environmental impact of IT? Do they appreciate the importance of their own everyday actions, like shutting down on nights and weekends, sharing files through shared drives instead of email attachments, minimizing the number of browser tabs open, and more? It’s important to gauge this upfront so that you can baseline and measure progress over time.
Maturity surveys also help you identify areas where engagement efforts are needed most. A data-driven approach helps you more effectively address knowledge gaps and tailor engagement strategies to specific needs. With insights into employee awareness and maturity, you can design targeted campaigns that resonate with employees, increasing the chances of meaningful participation in sustainable IT initiatives.
2. Educate & Boost Awareness With Quizzes & Educational Content
Raising awareness among employees is a crucial step to galvanize action and create a culture of sustainability. Nexthink Employee Engagement offers campaigns featuring quizzes and educational content to support this. Quizzes provide an interactive and engaging way for employees to test their knowledge through short, micro-learning experiences. Gamified methods like these are proven to drive engagement and are great complements to traditional approaches to corporate education like dedicated e-learning platforms.
Furthermore, Employee Engagement enables the creation and distribution of educational content on sustainability topics. Through informative articles, videos, and other media formats, employees gain a deeper understanding of the environmental impact of IT operations and the role they play in mitigating it. By fostering a sense of shared responsibility, you can motivate employees to make more sustainable choices within their digital workspaces and beyond.
3. Influence Behavior With Targeted Communication & Self-Help
While awareness is a crucial step, sustainable IT practices require actual behavioral change. Nexthink facilitates this through targeted communication and self-help campaigns. Targeted communications can highlight individual contributions to sustainability, showcase success stories, and provide actionable steps to reduce energy consumption and promote environmentally friendly practices. Such communications can be finely personalized and targeted for maximum impact, along a plethora of criteria, including employees' roles, departments, device type, working style, current behaviors, past engagement levels with campaigns, and more.
Additionally, self-help campaigns, such as campaigns that prompt employees to return unused hardware, encourage employees to take control of their own personal digital workspaces and make tangible changes. These types of campaigns cultivate a sense of ownership and responsibility among employees and directly contribute to sustainability goals.
As organizations focus on digital workplace sustainability, they must recognize the pivotal role employees play in driving change. Nexthink Employee Engagement equips IT/EUC teams with the tools to understand maturity, boost awareness, and drive change. Through surveys, quizzes, targeted communications, self-help, and more, Employee Engagement provides a crucial human component to sustainable IT initiatives that can galvanize action and keep up momentum for the long-haul.
Learn more about Nexthink’s Sustainable IT solution, which includes a set of pre-configured Sustainable IT campaigns to get you started. Beyond these, Employee Engagement campaigns are always fully customizable to support your sustainable IT goals.
